AMCs critically aclaimed Mad Men has been awarded back to back EMMY awards and nominated for golden globe. Audiences and users have responded in various ways, some of these being:
. Via social networking. AMC president Charlie Collier talks about a game the company had set up where people could create their own cartoon avatar along side those of the cast. one they had done this it would then be shared on social networking sites where others could see the avatar images and see the name of the show. also AMC has set up a page on their website where fans can indulge in games such as personality tests, job interview games and many others. this is obviously for fans to feel closer to the show by comparing themselves against other characters.
. 'The orange couch' is a an internet series that reveiws each episode of mad men, hours after it is aired in America. the purpose of this is to go deeper into the narrative and explore the possible meanings within the polysemic text. it is clearly set up by active members of the niche audience that it targets.
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